PuSH Inc
PuSH Inc is a circuit board manufacturer based in California. I designed the logo and assets to be used for the website and brand as a whole.
Main Logo
This logo is geometric in construction, representing the designs of the industry it hails from. The lines and circles that make up the letters represent the traces and vias on circuit boards. The U is smaller and lifted to reflect the lowercase stylization of PuSH. The shape “holding” the U is a computer chip.
Brand Icons
Brand Colors
The brand colors for PuSH are taken from the previous branding. Circuit boards are often green, so the blue color of the brand stands out against the industry standard, providing a sense of stability and reliability.
