Paisano’s
Paisano’s Pizzeria is a small local pizza chain based in Ione, California. They focus on an authentic Italian atmosphere and good pizza. I drew inspiration from vintage Italian posters for the fonts.
Main Logo
As I mentioned above, this logo is inspired by vintage Italian posters. The lettering was hand done on paper, meaning that the font is completely custom. The logo can be stylized without the pizza slice as I’ve done below in order to fit different situations like the top of a menu or where a thinner, less square form factor would be useful.
Colors
#D62E33
#118344
Icons
These icons are to be used for social media accounts. The company name is shortened to “P’s” as a catchy shorthand to be recognized in place of the full name. This would be used for the company’s profile pictures as well as in places where the full logo would take up too much space or not be scalable.
