Crown Hill

Crown Hill is a fly rod company. It operates locally, I did the logo and branding work related to the rods themselves and other physical media like business cards and stationary.

Main Logo

This logo is a combined word and logo mark that focuses on the optical illusion of the crown that is made from the W. This mark can stand on its own while also working as a readable part of the word. The jewel serves as visual interest while reinforcing the idea of the crown.

Main Icon

The name Crown Hill implies a royal inspiration which shows up in the crown mark. I decided to place the W into a shield to mimic a coat of arms.

Colors

#25395A

#231C31

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